How Important Is Customer Trust?
Most of us have been there at some point, those that have not are among the few lucky ones. We have made a purchase expecting it to be supported by the vendor, only to find there is great disinterest when we have had a problem or needed technical support. Frustration and disappointment are the usual reactions when this happens.
Statistics show that 96% of unhappy customers do not complain to the business they purchased from, they simply leave and never return. On top of that they are likely to complain to other potential customers. What effect does that have on a business reputation?
When we buy an item or a service we should be treated to the best backup and support service possible. All great businesses know this and build their business around their customers’ needs, ensuring that attention is given under all circumstances and going the extra mile to ensure satisfaction.
It is important to treat every customer concern with full attention and to rectify the issue. If other customers are likely to have a similar issue the business should attempt to contact them to gauge their satisfaction and fix any issues. This creates advocates for the business who are likely to make word-of-mouth recommendations, the best way to attract new customers.
In the digital age customer reviews play an important role in the success or failure of any business. Websites like feefo provide a place for consumers to check the customer service quality and reputation of a business, an important part of making any online purchase. Not all customer review sites are created equally. Some allow reviews without proof of purchase which leads to fake reviews from competitors and people paid to submit positive reviews (known as ‘shills’). When you are reviewing any business ensure the websites you use have policies in place that only allow reviews from customers who can verify their purchase.
Customer Service Awards
Butler Technik have repeatedly won awards for customer service. These customer service awards have been hard won through dedication to supporting our customers and providing fast delivery and ongoing technical support. Our whole business from day one has been built around these ethics.
When you are a Butler Technik customer you can be sure that you are doing business with people with a passion for serving you.