How Important Is Customer Trust?
Most of us have been there at some point, those that have not are among the few lucky ones. We completed a purchase rightfully expecting support from the seller, only to find a lack of interest when support has been required. Frustration and disappointment are the usual reactions when this happens.
Statistics show that 96% of unhappy customers do not complain to the business they purchased from. They leave and never return. On top of that they are likely to complain to other potential customers. What effect does that have on a business reputation?
When we buy an item or a service we should receive the best after sales and support service possible. All great businesses know this and build their business around their customers’ needs. Ensuring that attention is given under all circumstances. Going the extra mile to ensure satisfaction builds valuable customer loyalty and advocacy.
It is important to treat every customer concern with full attention. If other customers are likely to have a similar issue the business should attempt to contact them to gauge their satisfaction and fix any issues. This creates customers who are likely to make word-of-mouth recommendations, the best way to attract new customers.
In the digital age customer reviews play an important role in the success or failure of any business. Websites like feefo provide a place for consumers to check the customer service quality and reputation of a business. This has become an important part of making any online purchase for most consumers.
Not all customer review sites are created equally. Some allow reviews without proof of purchase, which can allow fake reviews from competitors and people paid to submit positive reviews (known as ‘shills’). When you are reviewing any business ensure the websites you use have policies in place that only allow reviews from customers who can verify their purchase.
Butler Technik engage FEEFO where verified customers are invited to leave their thoughts on our service, after they have completed a purchase and had time to evaluate their items. We receive many positive reviews which we use to gauge our performance and make improvements. Customers can also submit Webasto and Eberspacher product reviews .
Customer Service Awards
Butler Technik have repeatedly won awards for customer service. These customer service awards have been won through dedication to supporting our customers and providing fast delivery. Our whole business from day one has been built around these ethics.
When you are a Butler Technik customer you can be sure that you are doing business with people with a passion for serving you.